MindSmack Launches LiveAtBestBuy.com
MindSmack and Best Buy team up to create the most robust event calendar for a music-based site in existence.
Phil Chacra, Glenn Feinberg, Roberto Irizarry and Adam Schneider from Best Buy approached MindSmack in early 2010 about the possibility of developing a new site that would provide a platform for talented, local musicians to be seen and heard.
The idea quickly blossomed into a powerful website that showcases video recorded in-store at participating Best Buy locations. This content is viewable on-demand along with the many photos that have been shot of the events. The resulting site incorporates an elegant calendar listing of upcoming performances for both national and local acts at flagship stores in New York, Philadelphia & Boston.
The site serves as a portal for fans to watch many of the larger events LIVE as they happen, from anywhere in the world. The media section is perfect for fans looking to explore the program’s varied talent offerings as it displays tons of videos and photos from past performances as well as links back to the artists’ respective websites.
The project was spearheaded by MindSmack project manager David Buivid whose drive and determination kept the project within budget and on schedule. Buivid’s deep connections to the music industry allowed him the vision to, as he eloquently put it, “fill a gaping hole in the on-line music calendar space.”
The site’s unique design and interface was devised by MindSmack art director Aviva Maltin and the lifeblood of the site, programming, architecture and interface was engineered by MindSmack lead developer Christina Lutters whose attention to detail and long hours have made the unique functionality and robust CMS a triumphant reality.
MindSmack principal Mike Feuer says, “Our team really came through once again” The simplicity of allowing visitors a single location where they can sonically sample bands playing the stages before going to a show is simple genius, This is what the Internet is all about “making life easier and more fun for everyone.”
In a fortunate turn of events, Lady Gaga appeared live at the Union Square store in New York City on the day of the site’s launch. She signed copies of her new album “Born This Way” (which also launched on Monday) in conjunction with a Best Buy Mobile promotion that lead up to the in-store event. Over 230,000 viewers logged in to the site to watch the livestreamed event, for a total of 1.6Million minutes viewed. The site can be viewed at: http://www.liveatbestbuy.com/