App-ocalypse

300,000+ on Android and thousands more on other platforms. The average user has 65 apps installed on their phone (source: Flurry). Many of us have more.

Entire businesses have been built to solve the problem of “app discovery” – that is, a way to supplement the limited app search mechanisms built into the vendors’ own application stores. This is primarily to benefit mobile app developers, who can’t get their apps found. The end results of these products are pitched to consumers as tools to “find new, cool apps,” “find apps your friends like,” or “find the best apps that do X.”…

Unless your app is appropriately titled and optimized for search, on-device app search is severely lacking, at least on the two major platforms, iPhone and Android, which I’ll address in this post.

But, oddly, this isn’t always the case. Type in “recipes” on iPhone and Epicurious appears. But not on Android. Type in “deals” on iPhone, and there comes BiteHunter. Type “Shopping” on iPhone, and there’s FastMall and Zoomingo, but not Target or Best Buy. And, in similar tests on Android, apps have to be searched for by name, not function….

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