Revenue From Display Ads to Grow 20% by ‘09

Posted on January 3, 2008
Filed Under Ads, Display Advertising, Interactive, flash programming | Comments Off

J.P. Morgan Analyst Bullish on Underrated Online Ads
By Abbey Klaassen

Published: January 02, 2008
NEW YORK (AdAge.com) — Don’t overlook display advertising in 2008 — this format, which is elderly in internet years, still has some growth left in it if one major analyst’s prediction pans out.

J.P. Morgan is bullish on rates based on the cost-per-thousand viewers for graphical advertising, citing improved technology and monetization as reasons why display CPMs will accelerate by 4% in 2008. It also predicts CPM-based display ad revenue will rise 20% and reach $10 billion by 2009.

Read the full article here: AdAge.com.

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