Bloomberg.com – Malls Bet on MindSmack’s FastMall App to Draw Shoppers Back.
Foot traffic at U.S. malls has dropped each of the past three holiday seasons, according to retail intelligence firm ShopperTrak. Reason: People are doing more shopping online. To bolster mall sales, a new group of mobile startups, such as New York’s MindSmack, are developing indoor-mapping applications to entice shoppers. President and Chief Executive Sam Feuer [...]