MindSmack President/CEO Sam Feuer Interviewed By The Los Angeles Radio Reading Service About The Power Of The FastMall Experience For Anyone With A Walking Or Visual Disability.
Posted on July 27, 2010
Filed Under LARRS, Los Angeles Radio Reading Service, Mall Map, MindSmack, Navigation, Shopping mall directory, blind, print impaired, visually–impaired persons | Leave a Comment
If you were blind, visually impaired, physically unable to turn a page, or a senior with an age–related print disability, how would you stay informed?
A bit about the wonderful service that LARRS provides:
Without timely news, opinions, events listings, consumer information, and community service reports from printed sources, it is nearly impossible for people who are print impaired to be fully participating citizens.
LARRS meets this need for information by providing daily radio/internet broadcasts of newspapers, magazines, ads and books, enabling our listeners to be aware of local events, election information, back–page stories, grocery and department store ads, sports pages, and even Dear Abby and the comics.
The Los Angeles Radio Reading Service broadcasts 24 hours a day, 7 days a week on the sub–carrier frequency of KCSN FM. Reception of the signal requires a special radio which may be obtained from LARRS.
To help meet the need of blind and visually–impaired persons on a global scale, LARRS also provides a live audio programming stream on the world wide web which is available through this website.
The audio clip of the interview about FastMall can be heard here – MP3 – http://archive.kpfk.org/parchive/mp3/kpfk_100727_140050au.MP3
Pioneer Press, TwinCities.com Writes About The Power & Functionality Of FastMall In A Brilliant Article.
Posted on July 13, 2010
Filed Under Blogroll, FastMall, Interactive, MindSmack, Univeristy Map, logo design, mall | Leave a Comment
Excerpts taken from the following article – You are here: We test airport, mall and skyway apps – Julio Ojeda-Zapata.
Internet mapping and navigation services have evolved in remarkable ways, but it’s largely been an outdoors game. When I’m finding my way on unfamiliar roads, for instance, an Android smartphone can give me turn-by-turn directions using Google Maps Navigation, and even show me a photo of my destination using Google Street View. Amazingly, these goodies are free with the purchase of an Android handset.
Other wonders await. Microsoft’s Bing Maps service provides angled aerial or “bird’s eye” views of urban vistas, including downtown St. Paul, in both photo and computer-generated form that can be explored with a mouse, and even an Xbox 360 controller. Bing has its own (not as complete) version of Street View for virtual driving on a computer screen before you do the real thing.
This is all great when outdoors, but what about in a mall or airport? Sadly, the mapping of vast indoor spaces is not as far along. Progress is being made, though.
In recent mall jaunts, skyway expeditions and on one business trip to Silicon Valley, I availed myself of iPhone apps that aim to make indoor navigation easier. The apps didn’t always deliver, but did provide a tantalizing glimpse into the future.
MALL NAVIGATION
I was much more intrigued by FastMall, a competing app with one killer feature I have found nowhere else: indoor turn-by-turn directions.
Attempting to do this via GPS or other location-fixing technologies is hopeless because these tend to be less precise indoors. Getting a fix using navigation satellites is notoriously difficult with a lot of concrete and steel over your head.
FastMall gets around this, ingeniously, by tapping its own database to create turn-by-turn directions on the fly. The resulting guide is cool: Dotted lines take you from point A to point B using storefronts or other mall landmarks as signposts.
In recent tests at the Mall of America, this worked flawlessly. I looked up a destination in the app database, entered the store closest to me, and FastMall took it from there. Its animated navigation is almost like playing a video game.
I am well acquainted with the megamall, so I noticed FastMall did not always pick the most direct route (by cutting through the mall’s theme-park middle when appropriate, for instance, rather than around its retail-concourse edges). When racing my wife to Cinnabon, I lost by minutes in my reliance on the app to get me there before she did.
But for those unfamiliar with this mall, FastMall would be a time saver.
FastMall, made by New York City-based MindSmack, is crammed with features such as Internet check-ins, a bathroom finder and a parking-spot reminder.
Full article page here.
Download FastMall for iPhone or iPod Touch FREE – http://getap.ps/fastmall
Micro location marketing in the malls of the world with the FastMall app and MindSmack.com President/CEO Sam Feuer.
Posted on June 28, 2010
Filed Under Check In, FastMall, Find, GPS, Interactive, Locate, MindSmack, apple, marketing | Leave a Comment
The coolest thing about a location-based service is when it can get you from one place to another — hence GPS and the insane consumer advantage Google had by including the software layer for free with the Android operating system.
FastMall is a unique and needed service layer that combines that all-important aspect of getting around and the new wave of location-based services and marketing (ala Gowalla and Foursquare) within malls in 14 countries (and counting!).
Sam Feuer, a pioneer in social and new media, is stretching and enhancing the shopping experience through a mobile device that has benefit to you and I (the users), the stores in the malls (through JIT marketing) and the malls themselves by enhancing their brand and extending their reach into mobile.
Sam is an experienced guy with a lot to say — so much that we overheated the SKYPE connection, blew the audio feed twice and needed to let the interwebs cool down a bit but we managed to get it all in.
UNTETHER.tv: Behind the business of mobile
Our FastMall Mobile Application Is Exploding. We Have Also Just Added The Largest Mall In Europe To The Interactive Map Arsenal.
Posted on June 17, 2010
Filed Under FastMall, Interactive, Iphone Application Development, MindSmack, iPad, iPhone | Leave a Comment
Metrocentre UK is the No. 1 shopping and leisure centre in the UK – and the largest in Europe. Based in Gateshead, the Centre has over 330 stores and is stocked full of key designer and cost conscious brands, with new retailers coming onboard all the time.
Metrocentre is more than a shopping experience. Why not visit Metrocentre Qube , the brand new leisure and dining area in the yellow mall.
UKSmack!
Download FastMall for iPhone or iPod Touch FREE – http://getap.ps/fastmall
Palmer’s Skin & Hair Care Products New Site Launched.
Posted on May 3, 2010
Filed Under E.T. Browne Drug Company, Full flash website with content management system, MindSmack, Palmers, Palmer’s Cocoa Butter, ecommerce | Leave a Comment
MindSmack is honored to launch the new Palmer’s website.
E.T. Browne Drug Company is one of the longest standing proprietors of skin and hair care products in the United States. The company has been family owned since the middle of the nineteenth century and has been under the current ownership since 1971. E.T. Browne Drug Company has been headquartered in New Jersey for over 50 years.
Under the current ownership, the revolutionary brand Palmer’s Cocoa Butter Formula was created and introduced to the world. Since that time Palmer’s has expanded on its vast knowledge and heritage, developing brand ranges such as Skin Success, Shea Butter Formula, Olive Butter Formula, Coconut Oil Formula, Olive Oil Formula and Hair Success. These brands give E.T. Browne a strong presence in important market segments such as skin care, pregnancy, skin fade care, and hair care. Palmer’s has a global presence; available in over 80 countries offering the #1 Cocoa Butter brand in the world. This unique heritage and commitment to quality has stood the test of time, making Palmer’s a trusted household name, used by families for generations.
Direct link: http://www.Palmers.com
